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Channel: jeff bezos – Brand Strategy. Steve Poppe, Founder.
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Inexpensive and Easy.

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A quote from The New York Times today points to market forces that have made Jeff Bezo the richest man in the world. “One is the unequal impact of digital technology, which has reduced costs and brought convenience to many.”   Digital technology has allowed Mr. Bezos to gather $160B in personal wealth, simply by […]

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